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A strong brand needs a distinctive identity - sounds like an
instruction from a schoolbook. But how about reality? Identity is
directly related to the companys core and cores do not usually
lie on the surface.
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Whatever the goal is worth achieving, strategy meetings often stay
on the surface and end up in discussing others core businesses. Time
is always tight and decisions are hard to take so one agrees on
compromises. From that moment on, identity becomes a sequence of
empty words like "innovation", "proximity to customers", "the biggest"
or at least "claim to leadership"!
Therefore we set ourselves the target to assist effectively in
those processes. Because what lacks is less knowledge but the
right tools.
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What is the right method in finding the core? In inspiring the
participants to find their own perspectives? And - the most important
point for us - in insuring the acceleration of processes?
Iconstorm has already a lot of supporting tools and methods and the
essential empathy to fasten decision-making concerning the brand
while substantiating it and having fun in doing so. Iconstorm is
special: It has the ability to guide the client with practical
tools to a strategy and to inspire him to be creative himself.
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