Markentechnik: Iconstorm - The Markentechnik Agency - Brand Strategy, Namefinding, Logo Design, Corporate Design and Brand Conultancy, Brand Architecture

Skills/Method

The use of well-defined methods accelerates both operating process and transparency. Therefore intermediate results are quickly available and can be adapted at the right moment, controlled anytime and focussed on, if necessary.

Iconstorm uses well-known and its own developed methods and provides these to the clients for the optimisation of their own operating processes. Otherwise the agency takes on client's tools and uses them consequently. Here are some brief examples for consulting and design.

Here are some brief examples for consulting and design.

Consulting:

The main focus lies on the tools for brand technique. Rules, models and principles improve the planing of processes and results. Selected methods are:

SWOT
Brand Audit Coginitive-Mapping
Touchpoint-Analysis
Brand Steering Wheel
Benefit-Monitor
Brand Personality Brief Target Audience-Analysis

Design:

The design and creation process can be eased by methods, too. The focus lies on the user-centered design. It broadens form and function with the consumer's perspective. This operating process is possible through:

Dynamische Gestaltungsrichtlinien
Design durch Prototypen
Gestaltungsmuster
Bildkonzepte