The variety of a brand and media of a firm leads to the next logical step.

Created by Iconstorm for ANWR through an analysis and redesign of the firm’s brand and image. The style guide proves its worth through the simplification of design processes resulting in consistency in company branding and reduced design costs. A printed catalogue in a handy format, intended to be used in the firm by its staff, it is a useful tool and guiding line for the complete presentation of the brand.

Designed elements, the brand itself and the complete appearance of anwr Schuh are measured, documented and concentrated in this document. All media and stationary can be produced according to the guide by having a short glance at it. The Style Guide should be a living moving document that is continuously updated to reflect changes and additions to the firm’s graphic design. In the moment of printing, it’s out of date, because a firm’s design is always in progress.