December 17, 2004
Iconstorm has developed the brand name Verimax and designed the matching trade mark, logo and visual appearance.
Verimax – the new brand for IT security Iconstorm, the Frankfurt agency for Markentechnik developed the trade mark for the consulting company Verimax: palpable trade name and striking logo. These support the young company to clearly differentiate from the market. The consulting company Verimax is therewith well-armed to capture the growth market of IT security.
The initial cooperation between Iconstorm and the founders of Verimax was initiated with the project of defining a trade name that should be both emotional and powerful. The challenge also meant finding a name which would distinguish itself from the otherwise meaningless trade names which are widespread within the IT industry. Iconstorm, partly thanks to its self-developed namefinding software, was quick in fulfilling these goals with the trade name Verimax: “Veri” from “veritas” standing for truth and the syllable “max” remind of the maximum concordance of being and illusiveness, a direct message from an industry presently involved with digital identity and signature technology. The logo supports this powerful signal by illustrating the act of comparing abstractly.
With a visual appearance and a polished positioning strategy Verimax disposes of a solid basis of communication. The consulting company is now best equipped to shortly play a part in the first league of the IT security industry.
