May 30, 2005
Full speed ahead
Iconstorm designs new trademark for mail-order company for offroad parts.
The new trademark for “Stock und Stein” is catchy for drivers of cross country vehicles and SUVs (Sport Utility Vehicles). The mail-order company is the number one concerning tuning and spare parts. A company that offers more than 1 million different articles needs a unique image to identify with, and to establish as a symbol. The Rhino stands for power, speed and the ability to assert oneself – all attributes that draw a positive light on the trademark.
The development of the trademark is the first step towards a new appearance for “Stock und Stein”. Next milestone is the relaunch of the online platform.
Iconstorm, the Frankfurt agency for Markentechnik is glad about new projects: besides a digital customer informationsystem for Bitmedia there is new business for the revision of trademark identity.
