September 22, 2005
Multimedia for pharmacies
Iconstorm optimises meditec’s web presence. Iconstorm, the Frankfurt agency for Markentechnik, has reworked meditec’s web presence (www.medi-tec.de), marketing specialist in health care . The improving of the visual identity as well as the integration of a simple Content Management System (CMS) were the challenges of this branding project.
Iconstorm successfully launched medictec’s website for the opening of Expopharm 2005. The integration of a simple Content Management System was the most important objective following the optimisation of the visual identity.
The constant website actualisation remains especially for small and medium companies a real challenge. Spontaneous moves are often difficult to fulfil due to miscommunication with service providers or simply lack of time. Commercial Content Management Systems are often too sophisticated for medium companies and support too expensive.
Therefore Iconstorm has selected for meditec a well-engineered Content Management System, which offers simple installation as well as easy handling. The advantages of a flexible and up-to-date website are combined with low support costs.
This solution for www.medi-tec.de is also an obvious example that the visual quality of the brand need not suffer in technical environments.
The cooperation of Iconstorm and meditec include further projects: The finding of an advertising character , the extranet and the redesign of application software are currently in development.
