June 21, 2005
Proof of Concept!
Iconstorm has developed a precise Client Information system for bit media e-learning solutions. Iconstorm has developed a precise Client Information system for bit media, the e-learning specialist within the Siemens group. This system is a flexible practical solution which supports bit media especially in its communication to clients.
Instruments for customer contact and retention evolve very quickly. Hardly no company can allow itself not considering a Customer Relation Management (CRM) system or at the least sending a newsletter on a regular basis. CRM is often seen as a software instead of the result of processes and so do many projects fail. Huge concepts end up with implementation problems and expensive software solutions are wasted due to non thought over practicability and ressources.
The cooperation between Iconstorm and bitmedia has shown that the quality of relationship to the customer highly depended on the relevance of the exchanged information. Iconstorm´s challenge was to help the company figure it out, while using the appropriate tool. The software as professional solution eases the path to stable customer loyalty with high-quality information exchange through the sending of information per e-mail, the preparing of specific client offers (landing pages) as well as the measurement of success in all important steps through special techniques.
Iconstorm supports the integration or rather the reintegration of communication processes between various participating groups within and outside the company in further projects.
