August 19, 2005
TV player for DRTV commercials
Iconstorm supports Vector by introducing product commercials in the Internet. Iconstorm, the Frankfurt agency for Markentechnik, has developed a solution for the DRTV sender Vector Versandhandels GmbH, to make sure that the already available product videos initially created for TV commercials can be used one to one in the Vector Internet shop.
Iconstorm has developed a solution for the DRTV mail order company to ensure the transfer of interactive product spots to its webshop via the quickest way, while working on the technical revision of the Internet offer under Vector. The video material can be combined with price and product relevant information, packshots and order forms as well as actualized, thanks to the connection to the existing Content Management System (CMS). This is possible due to a well thought over link to XML and Flash. The obvious advantage is the combination of high information value through moving images together with direct order without having to edit the original video. This creates a further actual alternative to the presentation of products with a special extra need of explanation.
The cooperation of Iconstorm and Vector includes the supervision of its visual identity as well as its brand strategy in the Internet.
