April 30, 2007
Music makes the world go round
Iconstorm advises Musicload in terms of service expansion Iconstorm, the Frankfurt agency for Markentechnik, does a makeover on the information architecture of Musicload, Germany’s best-established music download portal. The plan to expand the prosperous online-shop by adding video clips and audio books to its range of products while letting the service go on error-free was met successfully. In short: users now can choose their purchases from a wider range of music, video clips and audio books and still enjoy the very easy handling.
High standards that already paid off: Musicload was chosen Germany’s best download portal. At this conclusion arrived the technical magazine Computerbild in this year’s March issue. The magazine’s editorial department evaluated and reviewed 12 providers of legal music download and appointed Musicload the winner. Crucial factors for the outcome were a wide range, good service, numerous search possibilities and Musicload’s clear site design.
The challenge for Iconstorm was to ensure continuous services and at the same time enhance the users’ experiences and interactions. Thus Iconstorm improved the product presentation, adjusted the sites’ navigation and set priority on a clearly structured site.
