January 01, 2005
2004-2005 Ranking by the search engines and search engines ranking?
What do Google, Paris Hilton and the telephone directory have in common? How to judge a year in which “Paris Hilton” moved from the third place to the fourth place of the most used search words at Google in 2003? And what is so interesting about the term telephone directory (in 2004 at third place)?
On the one hand for the majority the Internet has become a reference, on the other hand the people in Germany search for their telephone directory in the internet and use a search engine to find it. For the average user of the Internet the search engine is more important than the browser. Worldwide Google is the most valuable trademark. Meanwhile people google instead of researching. There will also be no browser war, it is rather about the market share of Yahoo, Google and Microsoft – which means a chance for a good place in the list of results for all those who just want “to be found” in 2005.
2004 was a very successful year for Iconstorm. The agency realised projects for Verimax – development of the trademark and positioning | Deutsche Post World Net – CD-ROM for the sales department | IG Metall – realisation of the work program, testing of the newsletter | Con el Tango en el Corazón – design of the book to the homonymous film project published by Nicolai
